PDF Download How to Measure Customer Satisfaction
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How to Measure Customer Satisfaction
PDF Download How to Measure Customer Satisfaction
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About the Author
Nigel Hill is founding Director of The Leadership Factor Ltd, a company which specializes in customer satisfaction measurement. He is author of the Handbook of Customer Satisfaction and Loyalty Measurement, Second Edition, also published by Gower, as well as many articles on the subject. John Brierley is Principal Consultant with The Leadership Factor Ltd and is highly experienced in all aspects of CSM. Before moving into research he held the positions of production manager and general manager in the electronics industry, and commercial manager in the service sector. Rob MacDougall is Managing Director of The Leadership Factor Pty Ltd and has 16 years' experience across the consumer goods, hospitality and industrial market sectors. His responsibilities have included marketing strategy, market research, customer satisfaction measurement and advertising.
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Product details
Paperback: 160 pages
Publisher: Routledge; 2 edition (March 2, 2019)
Language: English
ISBN-10: 056608595X
ISBN-13: 978-0566085956
Product Dimensions:
6.8 x 0.4 x 9.7 inches
Shipping Weight: 10.6 ounces (View shipping rates and policies)
Average Customer Review:
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Amazon Best Sellers Rank:
#600,080 in Books (See Top 100 in Books)
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